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It's always nice to be recognised.

Take a look at our ever-growing list of awards and recognitions.
Find out more about us

We take great pride in everything we do.

Check out our most recent achievements by awarding organisation, or you can view our full range of awards below.

Take a look at our most recent awards.

  • European Contact Centre & Customer Service Awards

    ECCCSA logo

    Responding in a Crisis – Supporting Customers (Insurance and Financial Services), Gold Winner - 2020

  • AKG Financial Strength Awards

    AKG Award Logo

    VitalityHealth - Financial Strength Rated B+, Very Strong - 2021

  • AKG Financial Strength Awards

    AKG Award logo

    VitalityLife - Financial Strength Rated B+, Very Strong - 2021

  • The British Insurance Awards

    British Insurance Awards Logo

    Customer Care Award Winners - Vitality Nurses - 2020

  •    Health Insurance Awards        

    Health Insurance Award Logo

    Best Individual Protection Provider - 2020

  •    Health Insurance Awards        

    Health Insurance Awards Logo

    Best Marketing & Sales support for advisers - 2020

  •        Moneyfacts Awards         

    MoneyFacts Award logo

    Best Critical Illness Cover Provider - 2020

  •        Moneyfacts Awards                

    MoneyFacts Awards Logo

    Best Private Medical Insurance - 2020

  • UK Customer Experience Awards

    UK CX Awards Logo

    Overall Winners - 2020

  •    Cover Excellence Awards       

    Cover Excellence Award Logo

    Individual Private Medical Insurance - 2019

  • Top Companies for Customer Service Awards

    Top Companies Award Logo

    Top 50 Companies, 1st Place Overall - 2019

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Customer Service awards

Providing excellent customer service and a great experience is so important to us.

We want to make sure that all of the advisers that work with us are fully supported and feel they can reach us with any questions they may have as quickly and simply as possible.

That's why we're particularly proud of our successes in the areas of Customer Service and Experience.

European Contact Centre & Customer Service Awards

Responding in a Crisis – Supporting Customers (Insurance and Financial Services), Gold Winners - 2020

The British Insurance Awards

Customer Care Award Winners - Vitality Nurses - 2020

Top Companies for Customer Service

Top 50 Companies 2019 - 1st place overall
  • 1st place in calls channel
  • 1st place for Best Large Contact Centre
  • 1st in the Financial Services sector.
Top 50 companies 2018 – 2nd place overall
  • 1st place in Best Financial Services
  • 1st place in Best Large Contact Centre
  • 1st place for Social Media
  • 1st place for Most Improved Calls.
Top 50 companies 2015 - 2017 - Finalists

UK Customer Experience Awards

UK Customer Experience 2020 – Overall winners
  • Gold award for B2B Customer Experience
  • Gold award for Employees at the Heart of Everything
  • Silver award for Product or Service Development
  • Silver award for Customers at the Heart of Everything.
UK Customer Experience 2017 - 2019 - Finalists

Financial Adviser Service Awards

Financial Adviser Service Awards 2012, 2013, 2014 – 5 Stars
Financial Adviser Online Service Awards 2015 – 5 Stars
Financial Adviser Online Service Awards 2015 – Most Improved.

Health insurance awards

Cover Awards

Cover Excellence Awards
Cover Excellence Awards 2015, 2016, 2018 & 2019 – Individual PMI
Cover Excellence Awards 2017 – Group PMI provider
Cover Excellence Awards 2018 – Best Value Added Service, Individual protection & Individual PMI. 

Cover Customer Care Awards
Cover Customer Care Awards 2019 – Health & Wellness Group and Individual.

AKG Financial Strength Awards

Financial Strength Awards 2021 - VitalityHealth: Rated B+, Very Strong

Moneyfacts Awards

Moneyfacts Investment Life and Pensions 2015 - 2020 – Best PMI.

Defaqto Ratings

Defaqto 5 star 2012 - 2021 – Individual PMI
Defaqto 5 star 2012 - 2021 – Group PMI

Health Insurance Awards

Health Insurance Awards 2016 & 2020 – Best Individual Protection Provider 
Health Insurance Awards 2015, 2016 & 2020 – Best Marketing & Sales support for advisers 
Health Insurance Awards 2018 – Most Innovative New Product - VGP.

Money Marketing Awards

Money Marketing 2019 – Best Individual Protection.

Protection Review

Protection Review 2011, 2012 – Innovation Award
Protection Review 2015 – Organisation of the Year.

Professional Adviser Awards

Professional Adviser Awards 2011 – Best Individual Protection Provider.

Life insurance awards

Moneyfacts Awards

Moneyfacts Annual Star Ratings for Critical Illness 2021 - Five Star Ratings:

  • Critical Illness Decreasing Term - Serious Illness Cover
  • Critical Illness Decreasing Term - Serious Illness Cover Plus
  • Critical Illness Level Term - Serious Illness Cover
  • Critical Illness Level Term - Serious Illness Cover Plus
Moneyfacts Annual Star Ratings for Critical Illness 2021 - Four Star Ratings:
  • Critical Illness Decreasing Term - Mortgage Serious Illness Cover
  • Critical Illness Level Term - Mortgage Serious Illness Cover
Moneyfacts Investment Life and Pensions 2018 & 2020 – Best CIC Provider.

Defaqto Ratings

Defaqto 5 star 2006 - 2021 – Critical Illness Cover 
Defaqto 5 star 2009 - 2021 – Income Protection.

AKG Financial Strength Awards

Financial Strength Awards 2021 - VitalityLife: Rated B+, Very Strong

Health Insurance Awards

Health Insurance Awards 2019 – Most Innovative New Product – Mortgage
Health Insurance Awards 2009 - 2016 – Best Individual Critical / Serious Illness Cover Provider. 

Cover Awards

Cover Excellence Awards 2011 – Later Life Products
Cover Excellence Awards 2015 – Individual Life Insurance.

LifeSearch Protection Awards

LifeSearch Protection Awards 2009, 2011, 2012, 2014 - Best New Initiative
LifeSearch Protection Awards 2011 – Most Improved Provider
LifeSearch Protection Awards 2012, 2013 - Best Critical Illness Provider
LifeSearch Protection Awards 2013 - Best Provider for Existing Customers.

Mortgage Strategy Awards

Mortgage Strategy Awards 2012, 2020 – Best Mortgage Protection Provider
Mortgage Strategy Awards 2009, 2010, 2011, 2012 – Income Protection Stand Alone.

Investments awards

Schroders UK Platform Awards

Best use of platform technology 2019 – Highly Commended.

Defaqto Ratings

Defaqto 2021 Gold Rated Service – Pension Service.

5 Star rated by Defaqto.

  • Defaqto 5 star 2006 - 2021 – Critical Illness Cover
  • Defaqto 5 star 2009 - 2021 – Income Protection
  • Defaqto 5 star 2012 - 2021 – Individual PMI
  • Defaqto 5 star 2012 - 2021 – Group PMI
  • Defaqto 2021 Gold Rated Service – Pension Service.

Where to next?

  • Working with VitalityHealth

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    Find out why you should work with VitalityHealth.

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  • Working with VitalityLife

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    Find out why you should work with VitalityLife.

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  • Working with VitalityInvest

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    Find out why you should work with VitalityInvest.

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  • Contact Us

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    Contact us via email or telephone.

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