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Vitality Select and Vitality Plus.

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The Vitality Programme value.

We encourage and reward your client for being healthy, our Vitality Programme is designed around three simple steps:

  1. Understand your health
  2. Get healthier
  3. Get rewarded.
The Vitality Programme, provided our members with over £103million of additional value in 20191. All of our life insurance plans have access to the Vitality Programme. There are two reward levels, based on your clients’ premium which will provide them with access to a range of discounts and rewards.
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How much do they cost?

Depending on their monthly premium, your clients will enjoy the benefits of either Vitality Select or Vitality Plus.

Vitality Select

Vitality Plus
If their monthly premium is below £45 for single life plans or below £60 for joint life plans:
  • They'll receive access to a number of discounts and rewards -  including Expedia and Caffè Nero.
  • Available to all members at no extra cost.
  • There is no charge for children.
 If their monthly premium is above £45 for single life plans or above £60 for joint life plans:
  • They'll receive access to our extended range of discounts and rewards - including Rakuten TV and Waitrose & Partners.
  • We'll include an additional fee of £4.75 per month, per adult
  • We'll include an additional fee of £2.00 per month, per child.

How do Vitality Select and Vitality Plus compare?

Discounts and Rewards

 Vitality Select

 Vitality Plus

Active Rewards

Amazon Prime

✘

✔

Vitality American Express® Credit Card2

✘

✔

Vue / Odeon

✘

✔

Apple Watch3

✘

✔

Caffè Nero

✔

✔

Rakuten

✘

✔

Eat well

Weightwatchers

✔

✔

Waitrose & Partners

✘

✔

Get active

Polar

✔

✔

Garmin

✔

✔

Nike

✔

✔

Runners Need

✔

✔

parkrun

✔

✔

Virgin Active, Nuffield and David Lloyd Clubs4

✔

✔

Status based rewards

Mr & Mrs. Smith

✘

✔

Expedia

✔

✔

Understanding their health

Vitality Healthcheck

✔

✔

Bluecrest Health Screening

✔

✔

Wellbeing and Relaxation

Allen Carr's

✔

✔

Champneys

✔

✔

Headspace

✔

✔

Important information

Availability of partners and rewards may be affected by the Covid-19 pandemic. Please see adviser.vitality.co.uk/coronavirus-update/coronavirus-faqs/ for the most up-to-date information.

Sources:
1. Claims and Benefits Report, 2019.
2. Subject to eligibility criteria and approval. Visit vitality.co.uk/rewards/partners/ for terms and conditions. Vitality Corporate Services Limited acts as a credit broker. Exclusive lender is American Express Services Europe Limited.
3. Apple Watch terms and conditions and a credit check apply. Your clients’ could pay between £0 – £9.50 a month depending on their activity. They will need to agree to a 36 month, 0% APR consumer credit agreement with etika.
4. Selected clubs only. Available to members with Vitality Select, who have a minimum premium of £25 per month.